Marketing your BusinessMake online marketing work for your business with the team at M R K Websites
Online Business Marketing Services
M R K Websites have been serving the Central West of New South Wales for over 10 years. Marketing your business does not need to be difficult or expensive. Talking with our team can help you get great results for your business.
Search Engine Optimisation
So what is SEO, or Search Engine Optimisation? Basically, SEO is the art of getting the right traffic to your website that gives real leads for your services. SEO is the best marketing method available for medium to long-term results on the internet today.
Our SEO service covers 4 main areas to ensure a holistic approach to your SEO campaign:
1. On Page SEO
We improve the pages over your whole site. Site speed, mobile optimisation and security all play a part. Crafting better content on your website is also very important.
2. Blog Writing
Writing regular articles and updates is a big part of having a great website and driving traffic to your site. We have plans where you can have blog articles written for you to get great results.
3. Link Building and Local Citations
The more relevant links you can get to your website, the better your website will perform in search engine results. We can help get more links to your website that are relevant and drive traffic. Local citations are also important for local search. So we audit your listings on other websites and make sure your address and phone details are correct.
4. Video Creation
Youtube is the world’s second largest search engine. As a result, getting good videos on your site is important. We can turn any blog article or page content into a video. This will help you get good ranking videos driving traffic to your website.
To summarise, SEO gives an amazing return on investment. We tailor each plan to our customers. Once you have a good website as a foundation, it’s a great idea to give SEO some focus for your business. You won’t get better returns for anything else in marketing for 2018.
Content is King on the internet. We all visit websites with more content and information at regular intervals. If a site is not up to date we don’t make a choice to visit it.
Keeping your website up to date and making great content is often seen as a costly exercise. That is no longer the case. We can create great content for your website on a regular basis.
Good content also needs to help you target your audience and written with SEO in mind.
Here’s how we can help with content creation on your website:
1. Blog Writing
Blogging and regular news on your site can drive a lot of traffic. We have blog writing plans available to ensure a regular supply of content with minimal input from you.
2. Video Creation
Potential clients and existing ones all love website video. More Videos = More Website Traffic and that means more leads. Video marketing is getting more important every year in SEO and on-page conversion.
We can also setup automation to Linkedin, Facebook and email marketing campaigns with great content.
Pay Per Click Advertising
Pay per click advertising is a great way to get leads fast. To get the right leads and manage that campaign, however, is a bit more of a challenge.
Running your first AdWords campaign is not hard. But making sure it makes money, that is a fair bit more challenging.
We can help you get good results with your AdWords and other Pay Per Click marketing including:
Youtube is one of the best places to get advertising targeted at your potential customers.
Lots of business customers use Linkedin for there daily news and networking. Linkedin can deliver some great results.
AdWords is one of the best drivers of traffic. For difficult keywords and competitive products, AdWords can deliver targeted traffic direct to your website.
To reiterate, Pay Per Click advertising is a great source of traffic and it works quickly. With this type of advertising you need to make sure that firstly you know what you are doing, and secondly how you are converting. At the end of the day, price per lead is what matters.
Facebook is the fastest growing platform on the planet today. It has a huge audience and gets a lot of engagement from its users.
Surprisingly, however, using Facebook to get decent results and click-throughs is not that easy. The reason is that most users don’t want to leave Facebook, and Facebook doesn’t want them to leave.
This means you need to use Facebook carefully and watch your budget and statistics mindfully.
We have a specific approach to help you get a lot out of Facebook for your business:
Using Remarketing is one of the best ways to get targeted traffic. Remarketing reminds people of the information they have been researching around your product.
2. Facebook Pixel Setup
Setting up the Facebook Pixel correctly is an incredibly important aspect of delivering results on any platform. Your website needs the pixel and related events setup properly. Learning how to do this is key to success.
3. Instant Articles
Facebook Instant Articles are a great way to share your news on the Facebook Platform. This content lives on Facebook and is a great way to build your brand.
In 2018 we have a glut of businesses advertising on Facebook. So you need to be smart and specific to get results from your advertising campaigns. And that means your website and Facebook marketing needs to work hand in hand to get the best results.
Other Marketing Services
Although we have already covered a number of marketing areas we wanted to highlight a few other key services for marketing that we can assist with.
We also advise that having a good email marketing list and a database of clients is a really good idea before starting direct marketing efforts. This is so you can measure your results more accurately.
We have a certified Google Analytics individual on staff that can make sure you are prepared and ready to track your advertising efforts moving ahead.
If this sounds like you and you want to get great results please book a free consult and have a chat with one of our experts.